Posts Tagged ‘target audiences’
Align Beauty & Cosmetics Audiences with Seasonal Events
As summer comes to a close, back-to-school and holiday campaigns will be found among our favorite digital content. It is crucial for Beauty & Cosmetics brands to align with these major events. With a surge in YouTube makeup tutorials and Instagram beauty influencers, finding innovative targeting solutions is key when competing for market share. How familiar…
Read MoreMobile Audiences via Adsquare
Affinity Answers has partnered with Mobile Data Exchange, Adsquare, to deliver US-based mobile-only audiences. These audiences are available via Adsquare’s Audience Management Platform (AMP). In addition, these audiences will also available on leading DSPs like Google DBM, The Trade Desk, MediaMath, Adform, to name a few. Below are a few screenshots of our Taxonomy on AMP.…
Read MoreControl Digital Investments With Buyer-Driven Branding
There’s no doubt we are in the midst of an exciting, dynamic era in marketing – an “always on” consumer culture and new technologies to apply to the customer experience are among the opportunities at our disposal. Yet as the saying goes, “water, water everywhere but not a drop to drink” — Marketers are data…
Read MoreIncreasing Audience Segments With Grammy Winners
This Sunday is one of the biggest nights of the year for music – the 59th Annual Grammy Awards. Not only will the show feature live performances by many of today’s biggest artists, but it will crown the top of the top in popular music. Even before awards are given, the number of nominations per…
Read MoreFor Brands, Social Affinity Makes Everyday Election Day
There are less than four days left until Americans pick the 45th President of the United States. The state of the race changes so quickly that it’s difficult to keep pace with the constant shifts and swings, but just as we did in July, we at Affinity Answers can update you on the state of…
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