For Brands, Social Affinity Makes Everyday Election Day

There are less than four days left until Americans pick the 45th President of the United States. The state of the race changes so quickly that it’s difficult to keep pace with the constant shifts and swings, but just as we did in July, we at Affinity Answers can update you on the state of…

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Trust and Authenticity – The New Media Marketing Currencies

A lot is written about various marketing strategies and tactics in the new media world. But very little is written about the foundations of marketing in the new media world. Perhaps because it’s new and everyone is so busy figuring out new rules of the game, there is not enough knowledge built at the foundation…

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