Posts Tagged ‘social media marketing’
Control Digital Investments With Buyer-Driven Branding
There’s no doubt we are in the midst of an exciting, dynamic era in marketing – an “always on” consumer culture and new technologies to apply to the customer experience are among the opportunities at our disposal. Yet as the saying goes, “water, water everywhere but not a drop to drink” — Marketers are data…
Read MoreAudience Enrichment: What’s In Your Data?
A POV on Audience Enrichment and Finding the Hidden Gems in Your Data There are so many questions that marketers have about their data. A quick Google search of “too much data” yields the following results: “Do you really have big data, or just too much?” “Why too much data is stressing us out” “5…
Read MoreSocial Engagement Heats Up Along with Summer Tourism
It’s finally summer! Time to break out the barbecue grills and the beach towels, but no one should forget how much importance the tourism industry places on this time of year. According to the World Tourism Organization, even in the face of safety and security challenges, 46 million more tourists travelled internationally in 2016 vs. the…
Read MoreAffinity Answers Expands to The UK and Germany
First Overseas Distribution of its Exclusive European-centric “Mutual Affinity” Social Media Audience Data AUSTIN, TX (March 20, 2017) Affinity Answers, which created the first platform for predictive branding – achieved through proprietary mutual affinity algorithms that measure active social engagement data across 60,000 brands and 400 million people worldwide – today announced it has expanded its offerings…
Read MoreAffinityAnswers Partners with LiveRamp to Expand Distribution of its “Mutual Affinity” Social Media Audience Data
AUSTIN, TX (March 7 , 2017) Affinity Answers, a platform for predictive branding powered by affinity algorithms that measure social data across 60,000 brands and 400 million people worldwide, today announced a partnership with LiveRamp™ a leading provider of omnichannel identity resolution. Through the partnership, Affinity Answers will make its social media audience data actionable across…
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