Control Digital Investments With Buyer-Driven Branding


There’s no doubt we are in the midst of an exciting, dynamic era in marketing – an “always on” consumer culture and new technologies to apply to the customer experience are among the opportunities at our disposal.  Yet as the saying goes, “water, water everywhere but not a drop to drink” — Marketers are data…

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Audience Enrichment: What’s In Your Data?

A POV on Audience Enrichment and Finding the Hidden Gems in Your Data There are so many questions that marketers have about their data. A quick Google search of “too much data” yields the following results: “Do you really have big data, or just too much?” “Why too much data is stressing us out” “5…

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AffinityAnswers Partners with LiveRamp to Expand Distribution of its “Mutual Affinity” Social Media Audience Data

AUSTIN, TX (March 7 , 2017) Affinity Answers, a platform for predictive branding powered by affinity algorithms that measure social data across 60,000 brands and 400 million people worldwide, today announced a partnership with LiveRamp™ a leading provider of omnichannel identity resolution. Through the partnership, Affinity Answers will make its social media audience data actionable across…

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