Posts Tagged ‘social media marketing’
Increasing Audience Segments With Grammy Winners
This Sunday is one of the biggest nights of the year for music – the 59th Annual Grammy Awards. Not only will the show feature live performances by many of today’s biggest artists, but it will crown the top of the top in popular music. Even before awards are given, the number of nominations per…
Read MoreAI Marketing Uncovers CES Social Affinities
I know what you’re thinking – not another blog post about the top products at CES. Well, this one is a bit different than others posted this week. No, not because I did not actually attend CES, but because it is the only one to examine the social affinities of a couple of the top…
Read MoreAffinities Identify the Most Engaging Content and Personalities on YouTube
Channels with the highest brand affinity outperform channels based on genre and subscriber count AffinityAnswers is not just for tracking brands; advertisers can also find which YouTube channels – based on the Facebook, Instagram and Twitter behaviors of the channels’ fans – have high affinity for their brand. This level of insight was key for…
Read More3 Ways Social Affinities Will Impact the Internet of Things
A fridge that orders groceries for you? Some would call it luxury, but appliance manufacturers are hoping that it will soon become a reality for many consumers. Gartner, Inc. estimates that 20.8 billion connected devices will be in use by 2020. From the shows they watch to the brand of yogurt they buy, brand marketers…
Read More3 Entertainment Marketing Rules for Smarter, More Successful Launches
Suppose you have the next Empire or Jurassic World on your hands – do you know how to market and promote it to its full potential? Entertainment is an inherently social experience; if you see a great TV show, you’ll likely be engaging with it on social media. With this thought in mind, a post…
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