Posts Tagged ‘social media audiences’
New consoles expected to propel video game audience momentum
Video game audiences have seen significant increases over the past few months, and new console releases aim to sustain this massive user base through the holidays. While the highly-anticipated launches of the PlayStation 5 and Xbox Series X/S loom on the horizon, Facebook (via Oculus) and Nintendo are also delivering record console sales, providing video…
Read MoreNew Gamers Provide Advanced Targeting Opportunities
While world events have interrupted certain industries, gamers are active as ever and now growing rapidly. During the COVID-19 pandemic, we’ve witnessed many industries astutely switch gears or grind to a halt, pausing advertising campaigns and furloughing personnel while eagerly awaiting a return to some kind of normalcy. Some video game publishers, however, are succeeding…
Read MoreRecommendation Engines Provide an Ad Targeting Edge
Recommender engines have become a pivotal force in the evolution of marketing and currently power some of the world’s biggest players, from Amazon to Netflix. By compiling usage data and engagement statistics, these engines are able to recommend more relevant choices for viewers or buyers, keeping them engaged while encouraging usage time and conversions. But…
Read MoreAffinities Tell the Story Between Candidates and Issues
Since the Obama campaign of 2008, the world has come to realize the power of social media in politics. Politicians flock to social media to communicate policy, engage with constituents and to debate the issues with fellow candidates and pundits. For the last decade, Affinity Answers has been a leader in understanding the publicly available…
Read MoreA New Study Shows Disloyalty is the New Norm
The writing has been on the wall for quite sometime now. Whether you are a devoted follower of Byron Sharp, a strong believer in the heavy buyer fallacy, or a heretic who knew the Pareto Ratio would never stand up to the pressures of consumerism; loyalty ain’t what it used to be. This truth is…
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