Posts Tagged ‘social media audiences’
The Insanely Misunderstood Power of Brand-Level Data
Imagine you are speaking to a guy you just met at a party. As the conversation goes along, you slowly start to learn more about him. You learn he is 26 years old, lives in Boston, a self-proclaimed technophile, who loves movies and is currently in the market for a new bank. At first glance,…
Read MoreAffinity Answers Expands to The UK and Germany
First Overseas Distribution of its Exclusive European-centric “Mutual Affinity” Social Media Audience Data AUSTIN, TX (March 20, 2017) Affinity Answers, which created the first platform for predictive branding – achieved through proprietary mutual affinity algorithms that measure active social engagement data across 60,000 brands and 400 million people worldwide – today announced it has expanded its offerings…
Read MoreAffinities Identify the Most Engaging Content and Personalities on YouTube
Channels with the highest brand affinity outperform channels based on genre and subscriber count AffinityAnswers is not just for tracking brands; advertisers can also find which YouTube channels – based on the Facebook, Instagram and Twitter behaviors of the channels’ fans – have high affinity for their brand. This level of insight was key for…
Read MoreBudweiser’s Social Affinity is Driven by Traditional Advertising
Increased TV ad spend moves the needle For Budweiser on ESPN One of the biggest misconceptions about using social affinity targeting is that it’s only effective on social. There is indeed value in having tools that provide efficiency and insight in the social sphere, but mutual social affinities are so much more. Social affinities represent…
Read MoreA Look Back at 2015
Another year has come and gone, and we at Affinity Answers could not be more excited to share the good times and prosperity awaiting us in 2016 with all of you. Just before the ball drops and 2015 is in the history books, we are taking a look back at a sample of the big…
Read More