Posts Tagged ‘social data’
Retail Rising: Everyone Wants In On Physical
Retail exploded in 2020, and gradual reopenings of physical stores have pushed that momentum into a hearty industry forecast of $4.33 trillion. In the short time reopenings have been occurring, we’re already seeing strong sales attributed to a pent-up shopping desire from a pandemic-weary public. As more locations reopen to exploration-ready shoppers, expect to see…
Read MoreNot All Social Data is Equal: Active vs Passive Users
Social media gives fans a direct connection to the entertainment they love, providing access and interactions with their most beloved characters, celebrities, and shows. And for brands and publishers looking to strengthen their connections with fans, social data offers pivotal signals in better understanding current fans while appealing to new ones. But even during times…
Read MoreThe viewer data that answers the tough questions
Entertainment marketers are often asked tough questions, and sometimes it’s difficult to get answers for where, why, and how to reach viewers of particular shows, celebrities, or brands. In the not-so-distant past, marketing teams would need to rely on basically two processes for answering the tougher questions: gut reactions or, conversely, expensive studies that can…
Read MorePodcast: Data Deep Dive with ANA Marketing Futures
In our data-driven world, almost every aspect of consumer experience can be logged, contributing to an exhaustive amount of insights for marketers to access. As data’s role becomes increasingly integral in running efficient outreach, many questions arise regarding its authenticity, freshness, and effectiveness, especially when compared to the overwhelming amount of data attainable through first…
Read MoreSponsors are primed to double down on the Madness
After a year’s hiatus, the Madness is back, and it looks like the teams, players, fans, and sponsors couldn’t be happier. NCAA® basketball is a very big deal, and the March Madness tournament is even bigger. Fans can’t get enough of the games, highlights, scores, brackets, and more, and though all sporting events boast multiple…
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