Top Affinities of US Swimming Stars

Though the sport does not receive broad attention in non-Olympic years, swimming is consistently one of the most viewed sports during the competition.  And this year, as in the last three Olympic Games, Michael Phelps is the big story on the men’s side.  Yesterday’s victory in the 4x100m relay increased Phelps’ record for the most…

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How Coca-Cola Won the World Cup

The World Cup festivities have ended, and Team Germany has taken its victory lap. But the war between soft drink titans Coke and Pepsi is never over. Which was the off-field victor in the 2014 World Cup? There are many different metrics that can define success for marketers. I’ll review some of them in a moment, but let’s first take a look at which soft drink brand won the title of greatest growth among fans of the tournament, according to Affinity Answers data… Coca-Cola’s reach among tournament fans grew at twice the rate of its chief rival Pepsi. Affinity Answers data also shows that Coca-Cola was and is the #1 soft drink among tournament fans

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Top 10 Things You Can Do That the Big Guys are Already Doing

Social media intelligence is evolving at an incredible pace.  As brands and brand agencies look to uncover deeper behavioral characteristics of consumers, understanding a brand’s social engagement and mutual interests are logical starting points.  Brand engagement can be thought of as how much someone interacts with a particular brand on one or many social media…

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Mention of Affinity Answers in Radio-Info.com

I & Marc Ratner had a good chat recently with Sean Ross and Tom Webster at Edison Research. Sean writes a Programming & Music column that gets published at Radio-Info.com. His most recent article talks about the alternative station choices for listeners who were used to listening to a classic rock station in New York…

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