Posts Tagged ‘Mutual Affinity’
Scott Turner on Affinity-based Influencer Marketing in Website Magazine
Scott Turner, AffinityAnswers’ CRO, recently sat down with Website Magazine to discuss Influencer Marketing’s “magic moment”, and how brands can use AffinityAnswers’ BrandPlanner application to find the best talent. Read the full article here: https://www.websitemagazine.com/blog/rational-influencer-marketing-through-social-affinities
Read MoreF1 Racing is Fast, But is it Swift?
This weekend Formula One (F1) racing makes its only US stop of the year in Austin, TX for the 2016 US Grand Prix. This marks the 5th year in a row of the US Grand Prix at the Circuit of the Americas (COTA) track, which opened in 2012 after a 5-year absence of F1 in…
Read MoreAre You Ready for Some Football (Brands)?
With the exception of tonight’s Giants / Vikings game on ESPN, week 4 of the NFL 2016-2017 season is in the books. Though my team, the Panthers, is not having the same success as last year, the networks carrying the games are still doing well and charging premiums for commercials during NFL broadcasts. As detailed…
Read MoreAffinityAnswers in Oracle Data Cloud’s “The Data Source” magazine
AffinityAnswers is excited to be featured in Oracle Data Cloud’s The Data Source magazine. You can download the Fall 2016 edition for enlightening, data-driven articles from the industry’s best and brightest here. See page 36 (page 19 of the .pdf) for our CMO’s article, “Programmatic Branding Grows Up.”
Read MoreHow to Tailgate Like a Southern Football Fanatic (Using Mutual Affinities)
As a southerner, I spend a disproportionate amount of my life thinking about college football and eating. As any reader of Garden & Gun knows, the two of these come together each Saturday in the fall via the time-honored “tailgate” tradition1. During my undergrad at NC State, no game experience was complete without pregame spicy…
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