Mention of Affinity Answers in Radio-Info.com
I & Marc Ratner had a good chat recently with Sean Ross and Tom Webster at Edison Research. Sean writes a Programming & Music column that gets published at Radio-Info.com. His most recent article talks about the alternative station choices for listeners who were used to listening to a classic rock station in New York market (WRXP) which was recently sold. Per our data below, WDHA, WRAT, and WAXQ were the alternate choices for them. This is based on the mutual affinities of WRXP fans. Thanks to Shawn for including our insights into his column.
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