Posts by ThriveAdmin
A Last-Minute Ecommerce Data Checklist for the 2020 Holidays and Beyond
As ecommerce retailers prepare for a massive 2020 finale, we supply a checklist to marketers looking towards a data-driven strategy for navigating an excess of holiday ecommerce consumers. Read more here.
Read MoreFan Data Measures Authenticity in Sponsorships
For brands and digital marketers, the right sponsorship can leverage mutual audience affinities to propel a product or service to success, but not every partnership is as gold as it might seem. Identifying and analyzing the shared interests and behaviors of each fan base is crucial in predicting the success of any potential partnership. Accurate,…
Read MoreNew consoles expected to propel video game audience momentum
Video game audiences have seen significant increases over the past few months, and new console releases aim to sustain this massive user base through the holidays. While the highly-anticipated launches of the PlayStation 5 and Xbox Series X/S loom on the horizon, Facebook (via Oculus) and Nintendo are also delivering record console sales, providing video…
Read MoreWill You Still Be Watching Movies, Concerts, And Sports From The Couch This Holiday Season?
In an interview with Forbes, we discuss COVID-19’s effect on the entertainment industry and how marketers can combat further fragmentation through accessing social insights. Read more here.
Read MoreEcommerce is shattering records. Will it continue with holiday shoppers?
The retail landscape has significantly altered over the past few months, with record ecommerce numbers replacing foot traffic and ushering in an unprecedented holiday shopping season. While many brick and mortar stores will struggle to survive the year, ecommerce and click and collect are expected to continue encouraging massive online shopper audiences. With online shopping…
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