Posts by ThriveAdmin
Will 2021 be a programmatic pick-me-up?
2020 didn’t destroy us—it only made us stronger. While certain industries were devastated by the raging COVID-19 pandemic, others flourished, and ultimately all industries faced a forced evolution that only accelerated how brands interact with audiences digitally. With the worst of the pandemic presumably behind us, the world is looking to reactivate, and marketers are…
Read MoreOnline Gaming Boosts Up During Pandemic in India
The Online Gaming industry has seen an upsurge during the pandemic, with user engagement growing considerably throughout 2020. Paytm First Games, an Indian mobile-based online gaming platform, saw a 200% increase in the user base during the pandemic, with 75,000 new users. During the lockdown period, there was an increase in user engagement in online…
Read MoreThe importance of data quality & transparency
Data defines modern messaging, its quality essential for effective communication. As marketing evolves, allowing for fragmented media consumption, a reliance on data becomes integral in effectively bridging gaps and targeting campaigns accurately. Data helps us understand consumer behavior, allowing us to create and target relevant and personalized messaging that resonates with real people. Data is…
Read MoreAudience Data Sessions Q&A with Affinity Answers
We sit down for a Q&A session with our data partners at Eyeota to discuss audience trends and data predictions going into 2021. Click to learn more.
Read MoreWhat can mechanic’s tools teach us about data?
At one point or another, we’ll find ourselves staring into an auto mechanic’s garage. I remember the first time I looked into one, I was amazed. Taken aback really. It seemed like there were tools from floor to ceiling. I found myself wondering if they even knew how to use each tool. How did they…
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