Posts by ThriveAdmin
Deep Fan Insights from FanFinder360º
Consumers have become fragmented, spread across an ever-increasing array of devices, channels, and platforms. This evolving media landscape has created a challenge for both content creators and distributors to get viewers to see their content. As Mark Pedowitz, CW President, puts it, “There’s simply a ton of shows on the market, and their sheer quantity…
Read MoreUsing Social Insights to Activate Entertainment Audiences
A truly versatile tool within any advertiser’s arsenal, FanFinder360°(FF360) is our social insights-powered platform that provides marketers with an unparalleled view of the fans of their entertainment. Analyzing over a billion engagements a month, from across all major social media channels, FF360 gives a competitive edge to any campaign strategy. so how can FanFinder360º help…
Read MoreWhy The Future of the Music Industry Hinges on Data
There’s something psychologically satisfying about evaluating change and innovation through a 10-year lens. A decade allows us to look back with nostalgia and prognosticate imaginatively about what lies ahead. Decades allow us to create clear categories for music, movies, TV, fashion and pop culture in general. The 1960s were defined by folk music and psychedelic…
Read MoreAffinity Answers Helps Brands Talk to Fans
We introduce FanFinder360º as a powerful social insights tool for entertainment marketers looking to learn more about movie & media fan behavior, interests, habits, and passions. Read more here.
Read MoreTenet vs Mulan & Box Office vs Streaming Amid COVID
As a completely disrupted film industry reels from the COVID pandemic, studios are taking different approaches with a couple of their biggest investments of 2020. While some are driving forward with theatrical releases as exhibitors slowly reopen, others are diving straight into streaming in an effort to replace waning theater audiences with the thriving streaming…
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