Affinity Answers Helps Brands Talk to Fans
We introduce FanFinder360º as a powerful social insights tool for entertainment marketers looking to learn more about movie & media fan behavior, interests, habits, and passions. Read more here.
Related Posts
Welcome Back to Back-to-School
The sales are coming and the planning has begun. Back-to-school time is officially here. Savvy marketers are planning the best way to get out in front and Affinity Answers Branded Retail segments have a unique advantage to capture in-market intent...
Case Study: Lucid
Affinity Target Finds Lucid's Next New Customer Opportunity Affinity Answers partnered with Lucid Audience Measurement to measure the efficacy of our audiences against the leading prior-purchase based competitor to find out whether brand-level data or prior-purchase signals were better predictors...
Why are Branded Retail segments on the rise?
As retail continues to battle in 2023, marketers are looking for better ways to attract current and potential customers. Branded Retail segments give marketers the flexibility to showcase their best promotions and product categories where they know they will be the...