Posts by ThriveAdmin
Affinity Answers Partners with Eyeota
In an effort to strengthen programmatic’s presence within APAC, Affinity Answers has partnered with Eyeota to deliver programmatic audiences most necessary to the region. Learn more.
Read MoreData Certification and Transparency in the Marketing Ecosystem
Data certification provides marketers with necessary assurances in the quality, cleanliness, collection methods, and ultimately performance of their data. Learn more.
Read MoreNot All Social Data is Equal: Active vs Passive Users
Social media gives fans a direct connection to the entertainment they love, providing access and interactions with their most beloved characters, celebrities, and shows. And for brands and publishers looking to strengthen their connections with fans, social data offers pivotal signals in better understanding current fans while appealing to new ones. But even during times…
Read MoreBaseball fans prove resilient in providing engagement
Major League Baseball is back in full swing, and after toughing out the pandemic with moderately rising ratings despite significant circumstances, passionate MLB diehards have proven themselves as an invaluable viewership force. For marketers looking to leverage the excitement of the MLB Season, targeting these heartfelt and captivated fans during the year’s biggest games can…
Read MoreThe viewer data that answers the tough questions
Entertainment marketers are often asked tough questions, and sometimes it’s difficult to get answers for where, why, and how to reach viewers of particular shows, celebrities, or brands. In the not-so-distant past, marketing teams would need to rely on basically two processes for answering the tougher questions: gut reactions or, conversely, expensive studies that can…
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