Posts by ThriveAdmin
Energizing new platforms with old programming
It’s 2021 and decades-old sitcoms are worth multi-million dollar deals. Now-classic sitcoms like Friends, Seinfeld, and The Office are worth 2-3 times the budgets of modern blockbusters. Old programming is driving new streaming subscribers in droves, with established audiences of legacy content being strategically shepherded from platform to platform. While an emphasis on original programming…
Read MoreRetail Industry Reaching New Customers Amidst COVID
Digital media buying services such as programmatic are finding more usage in the tool belts of many retail sector marketers. As the effects of COVID reshape industries, retailers are revamping approaches, being driven to engage with customers differently due to technological innovations while trying to make each engagement meaningful. Since customers access multiple channels to…
Read MoreEvolving Audience Targeting With Social Insights
Marketers are constantly looking to expand the reach of their target audience. In this quest, sometimes they tend to bucket or categorize individuals based on a common interest. However, this may not be really effective and may be slightly better than a “spray and pray” option. Segmentation based on demographics is the most commonly used…
Read MoreStreaming Universes Collide: Marvel + Disney vs DC + HBO
We’re very much in the golden age of the superhero, as the formidable force of Marvel Studios leads its comic book pack with a long legacy of characters each emerging as successful solo stars. And with these blockbuster superhero characters and franchises now rapidly multiplying across streaming, the Marvel Universe and DC Universe are each…
Read MoreGoogle’s FLoCs Take Flight, Ruffling a Few Feathers
Google’s solution to ending third-party cookies promises heightened individual privacy via group targeting, but some critics see it as yet another power consolidation in Google’s methodical, meticulous, and years-long conquering of the internet. As Chrome, the most popular web browser, starts its new cookieless life, elements of uncertainty still linger, fueling criticisms towards the tech…
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