Posts by ThriveAdmin
Why isn’t datadriving more marketing decisions?
Ask anyone across marketing and they are going to sermonize the importance of data and analytics in the decision-making of their organization. They espouse data-first or data-led, or boast their innovative use of machine learning, predictive analytics, or even AI to optimize their decision-making, innovation, optimization, or overall operations. If this is the case, why…
Read MoreResurgence in Old Shows Drives Digital Viewerships
Did you get a chance to catch the FRIENDS Reunion on Zee 5 or HBO Max? I’m sure you did. And you know why we get so emotional every time we think about those six fictional characters? Because they were with us whenever we felt low. They almost made us choke on food when we…
Read MoreTokyo Olympics Provide Huge Outreach Opportunities…If They Occur
The Tokyo Olympics are set to start in just under three months despite Japan’s skyrocketing Covid cases and declared state of emergency. As nationwide hesitation for the games heats up, the Olympic Committee remains steadfast in continuing with the games, insisting all necessary safety precautions and testing will be rigorously implemented and upheld. Assuming the…
Read MoreHow publishers are sustaining 2020’s gaming momentum
E3 is back, and though virtual, hopes to pack enough pizazz to invigorate the industry and sustain record gaming audiences. Last year’s surge in gaming saw increased engagement times across digital, as well as introduced bastions of noobs to gaming life. But as many inevitably get back into old routines like school and office work,…
Read MoreSponsorship Success Requires The Fans, Not The Games
Amidst COVID recovery and political polarization, athlete and brand advocacy has come to the forefront of social priorities, with increasing value placed upon purpose-driven marketing. As fans connect and engage more with more meaningful content, an increased emphasis on relevance through data will be beneficial in identifying ideal sponsor opportunities. The pandemic ransacked the industry,…
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