Posts by ThriveAdmin
Case Study:Gaming
Conquest Audiences Steal Share During Christmas Time During the Holiday season, a top gaming console wanted to do everything it could to steal market share from it’s main competitor—Playstation. Affinity Answers created a segment to target people already engaging with Playstation with proven future purchase intent. A campaign was put in market by the gaming…
Read MoreImproving Olympics Outreach and Fan Engagements
One of the most awaited sporting events in history, the Tokyo Olympics are set to start a few days from now. The Olympic Committee and Japanese organisers will move ahead with the games, with all necessary safety precautions and mandatory testing procedures strictly implemented and upheld. Assuming the games do proceed as planned, this particular…
Read MoreWatch: Behavioral Targeting vs Demographic Targeting Benefits Webinar
More and more companies are becoming obsessed with real-time data collection in order to make informed decisions. Unfortunately, most first-party data is demographic or based on past purchases, which can tell you a lot, but oftentimes don’t provide modern marketers with enough information. Social media data is one of the richest sources of customer intent…
Read MoreMore Customers for Financial Services
In recent years, the financial sector has been embracing the move to digital disruption. Reputed financial organizations need to know about their customers to market personalised financial products and services. However, the financial sector is yet to take advantage of the opportunity offered by programmatic data-driven advertising. New, innovative business models in India such as…
Read MoreTravelgeddon begins: can industries keep up?
Surging demand has shocked an unprepared travel industry, with many sectors struggling to meet massive amounts of post-pandemic travelers. As almost every state has now lifted COVID travel restrictions, we’re witnessing the reemergence of live events and, as we’ve previously covered, physical stores leveraging unexpected foot traffic upticks. But can travel-related industries keep up…
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