Uncoverthe Beauty of Behavior
Affinity Verified Data reveals the real-time signals that shape how consumers engage with beauty and cosmetics brands. From skincare tutorials on TikTok to product reviews on Reddit and brand follows on Instagram, our online behavior is a clear indicator of our interests and intent —and what we will buy next. By capturing engagement across TikTok, Instagram, Reddit, Facebook, and X, and verifying interest through browsing, ecomm, search, and mobile activity, Affinity Verified Data helps beauty brands understand the passions, preferences, and patterns that drive conversions. Because when it comes to beauty, behavior speaks louder than receipts.
Use Cases
Millennials and Cosmetics
EXAMPLE – Target millennials who actively engage with cosmetic brands such as Charlotte Tilbury, MAC Cosmetics, NARS, Tarte Cosmetics, Morphe, Too Faced, Huda Beauty, Milk Makeup, Urban Decay, Benefit Cosmetics, or Tower 28, as well as hashtags such as #Cosmetics, #Makeup, or SoftGlam.
Competitive Targeting with Shared Affinities
EXAMPLE – Target individuals who most actively engage with everything travel. From websites to publications to influencers to hashtags. Websites like Travel + Leisure, Nat Geo Traveler, Travel Channel, and publications like Conde Nast Traveler, and influencers like Adam Berry, Jim Chapman, and Nikhil Sharma.
African American Beauty Products
EXAMPLE – Target individuals who actively engage with African American skin and body care focused brands such as Milk and Melts, Tree Hut, Native, and ShaeMoisture, African American beauty and cultural influencers such as Jackie Aina (Makeup Game On Point), Alissa Ashley, Makeupshayla, ItsMyRayeRaye, and Whitney White (Naptural85), as well as hashtags #BlackBeauty, #InclusiveBeauty, #BlackSkinCare, and #BlackHairCare.
Case Study
High-Affinity Shoppers Buy More Beauty Products
The Results – Independent analysis found targeting high affinity beats past purchase signals for beauty and cosmetics brands.
High affinity consumers spend more, buy more often, and purchase more.
Available Segments
- Affinity Answers > Brands > Beauty & Cosmetics
- Affinity Answers > Brands > Beauty & Cosmetics > Anti-Aging Skin Care
- Affinity Answers > Brands > Beauty & Cosmetics > Make-Up
- Affinity Answers > Brands > Beauty & Cosmetics > Skin Care
- Affinity Answers > Brands > Beauty & Cosmetics > CoverGirl
- Affinity Answers > Brands > Beauty & Cosmetics > Estee Lauder
- Affinity Answers > Brands > Beauty & Cosmetics > L'Oréal
- Affinity Answers > Brands > Beauty & Cosmetics > M.A.C. Cosmetics
- Affinity Answers > Brands > Beauty & Cosmetics > Revlon
- Affinity Answers > Brands > Beauty & Cosmetics > Sephora
Reach us anytime at cs@affinityanswers.com
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