Tap into the Cultural Moments that Define Us
Affinity Verified Data taps into the cultural moments and brand interactions that define us online. Our behavior online shows so much about who we are. The things we buy, follow, read (and even the languages we read them in) create a blueprint to our individuality. Affinity Verified Data captures real-time consumer engagement across TikTok, Instagram, Reddit, Facebook, and X—verifying interests and intent through browsing, ecomm, search, and mobile activity. Through behavior we can understand cultural connections that drive action.
Multicultural Trends
Increased Diversity in US Consumer Spending
The Results – As Hispanic, Black, Asian, and other diverse communities continue to grow in size and influence, their cultural preferences, brand loyalties, and digital behaviors are reshaping the marketplace.
Use Cases
African American Beauty Products
EXAMPLE – Target individuals who actively engage with African American skin and body care focused brands such as Milk and Melts, Tree Hut, Native, and ShaeMoisture, African American beauty and cultural influencers such as Jackie Aina (Makeup Game On Point), Alissa Ashley, Makeupshayla, ItsMyRayeRaye, and Whitney White (Naptural85), as well as hashtags #BlackBeauty, #InclusiveBeauty, #BlackSkinCare, and #BlackHairCare.
AAPIFood Influencers
EXAMPLE – Target individuals who actively engage with AAPI Food Influencers such as Maangchi, Doobydobap, The Korean Vegan, Eric Kim, Seonkyoung Longest, Milktpapi, Twaydabae, FeedThePudge, Joedy Tran, The Blog of Salt, Jon Kung, Feed MeiMei, Foodwithsoy, Kimono Mom, Priya Krisha, BrownGirlVegan, BenjimanTV, Gidsgids, Subtle Asian Baking, Tiffy Cooks, and more.
In-Language Hispanic Readers
EXAMPLE – arget individuals who actively engage with in-language shows, organizations and publications like Telemundo, La Maquina, Le Casa de Papel, People En Espanol, Voto Latino, Despierta América, Mundo NFL, New York Times en Espanol, La Opinion, El Diario, and Univision.
Available Segments
- Affinity Answers > Intent > Food & Beverage > Hispanic Foods
- Affinity Answers > Interest > TV > Telemundo
- Affinity Answers > Interest > TV > Telemundo > Noticiero Telemundo
- Affinity Answers > Interest > TV > Univision
- Affinity Answers > Interest > TV > Univision > Despierta America
- Affinity Answers > Interest > TV > BET
- Affinity Answers > Interest > Digital > Magazines > Essence
- Affinity Answers > Interest > Digital > Magazines > Ebony
- Affinity Answers > Interest > Digital > Magazines > Black Enterprise
Reach us anytime at cs@affinityanswers.com
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