With the huge success of Netflix and Disney+ comes increased competition

as fans flock to streaming services, marketers are left looking for attention About this article: Streaming services boom as people stay home Disney+ takes off Marketers turning to social targeting can open subscriber-only doors Social data provides the key to engaging TV, movie, and gaming audiences As COVID-19 sequestering continues, streaming services are benefiting from…

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New Gamers Provide Advanced Targeting Opportunities

While world events have interrupted certain industries, gamers are active as ever and now growing rapidly. During the COVID-19 pandemic, we’ve witnessed many industries astutely switch gears or grind to a halt, pausing advertising campaigns and furloughing personnel while eagerly awaiting a return to some kind of normalcy. Some video game publishers, however, are succeeding…

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Restaurants Need to Look Outside Current Customers

Restaurant

For years, restaurant marketers have looked inside to current customer data as a roadmap for future sales. First party data provided a perfect seed for look-alike modeling to then build scale. “I know my customer” was the mantra. And data science could build off of that seed a perfect mold to cast a repeatable customer…

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Recommendation Engines Provide an Ad Targeting Edge

RecommenderEngine

Recommender engines have become a pivotal force in the evolution of marketing and currently power some of the world’s biggest players, from Amazon to Netflix. By compiling usage data and engagement statistics, these engines are able to recommend more relevant choices for viewers or buyers, keeping them engaged while encouraging usage time and conversions. But…

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