Posts Tagged ‘programmatic marketing’
We’re coming to a brand near you.
As advertising reaches an early peak in 2013 with tomorrow’s Super Bowl, thousands of brand managers and agencies left out of the most visible advertising venue of the year are left dreaming about how amazing it would be to acquire similar reach. As exciting as it is for marketers for top brands like Pepsi, Budweiser,…
Read MoreDoes a large fan/follower base count ?
In line with our press release, based on a promotion run independently by fab.com, here’s some empirical evidence to show that large fan/follower base alone does not suffice. In the past there have been quite a few theoretical articles addressing the same topic of Does large fan/follower base provide anything more than just bragging rights…
Read MoreFund Your Kid’s College with Facebook Liking and Twitter Following – Part 1
Are social networks a waste of time? Do they contribute anything meaningful to the economy? Will it pay for your kid’s college? In this series of posts, I’ll present the case that social networks if leveraged correctly, will harbinger the next leg of economic growth. It will enable the society as a whole to further…
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