Posts Tagged ‘programmatic marketing’
Taking Stock in Affinities and Market Performance
If you haven’t checked your 401(k) or IRA in the last month, you are probably going to discover some dramatic ups and downs, as the markets first reacted to the weight of world events, and then rebounded on the strength of the economic recovery. Of course, the market is no stranger to volatility. Take a…
Read MoreFall TV Success Hinges on Audiences as Much as Viewers
Just as we did in our last blog post, we take a look at another sign that fall is here: the start of the new television season. Although we are in a time when cable networks’ year-round schedules and shortened seasons have prompted broadcast networks to follow suit, this event still holds particular significance because of its tradition, and more importantly, the financial health of the “Big Five.” In a marketplace with heightened competition for eyeballs, it has become increasingly necessary for a program to establish itself as its own brand, reaching the consumer wherever she is.
Read MoreAffinity Answers CEO Sits Down with Tremor Video for Wide-Ranging Q&A
Sree Nagarajan, our founder and CEO, is featured in a brand new interview with our partners at Tremor Video. In this wide-ranging and enlightening Q&A, Sree talks about how the Affinity Answers technology works, the distinct benefits of using affinities data, and the impact affinity-based targeting will have on the future of digital and linear media.
Read the thought provoking post here on Tremor Video’s website, and please feel free to leave feedback in the comments section below!
Read MoreTop 10 Things You Can Do That the Big Guys are Already Doing
Social media intelligence is evolving at an incredible pace. As brands and brand agencies look to uncover deeper behavioral characteristics of consumers, understanding a brand’s social engagement and mutual interests are logical starting points. Brand engagement can be thought of as how much someone interacts with a particular brand on one or many social media…
Read MoreHow to Destroy Your Current Paid Marketing ROI Using Behavioral Keyword Analysis
Determining paid search keywords by observing social networks behavior provides incredible results. I’ve done more than my fair share of paid marketing, whether using Adwords, Yahoo (classic), Bing, AOL, CNET, Commission Junction, and probably 10 others. In my years of trying to optimize CTR, ROAS, Impressions, and CPA the one thing that I constantly…
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