Does a large fan/follower base count ?

Aug 10, 2011

Does a large fan/follower base count ?

In line with our press release, based on a promotion run independently by fab.com, here’s some empirical evidence to show that large fan/follower base alone does not suffice.

In the past there have been quite a few theoretical articles addressing the same topic of Does large fan/follower base provide anything more than just bragging rights (and of course having 15 mins of fame) ?

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