Posts Tagged ‘In the Press’
AdExchanger: Affinity Answers Taps Social Data To Help Brands Tackle Audience Extension
Affinity Answers founder and CEO Sree Nagarajan was interviewed by AdExchanger, discussing a variety of topics including the value of social affinity data for activating, planning, and measuring media campaigns. In the interview, Nagarajan highlights the value of extending audiences using social affinity: “The core problem we solve is audience extension. At the bottom of…
Read MoreAffinity Answers Featured in MediaMath Piece on Digital Marketers’ Resolutions
It’s hard to believe, but January 2016 has come to a close. How are you doing with your New Year’s resolutions? For yourself? For your marketing? In case you need some inspiration to keep your momentum going, or to kickstart your 2016 digital marketing plan, check out MediaMath’s piece on the resolutions digital marketers should be…
Read MoreSolid Tremor Video Q1 Reveals A Tremendous Investment Opportunity
[A] new partnership with Affinity Answers will help leverage the incredible amount of social data generated by Tremor and when inputted into the VideoHub system will allow advertisers to really target consumers who are most likely to buy.
Read MoreColligent Affinities Utilized to Identify Correlation of TV Ad Spend with Brand’s Social Engagement
This morning our client and partner, TVB issued a press release of our landmark study with them. The study measures social behaviors of fans of TV shows and brands. It then correlates it to the show’s audience size (as measured by Nielsen) and ad spend (as measured by Kantar Media). The results show that higher the…
Read MoreAffinity Answers mention by @shivsingh at PepsiCo
Thanks to Shiv for including us in his presentation at Conversational Marketing Summit on Jun 6, 2011. It is great to hear his endorsement of our platform and that it is the “type of new research that can’t be found anywhere else.” For the Affinity Answers-specific comments forward to 12:30 in the video.
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