Posts Tagged ‘In the Press’
The Political Campaign Edge – Expanding Outreach Through Social Insights
Brand advertisers leverage social media insights in message targeting to connect with the buyers more likely to convert. We are now seeing more and more savvy politicians also tapping into social insights in the hopes of further fueling their own audience appeal. Social insights allow campaign targeting to journey beyond basic demographics and into more…
Read MoreSree Nagarajan Discusses the Buy Side of Brand Investment
CEO Sree Nagarajan recently contributed an op-ed to MediaPost discussing the importance of focusing on the buy side of brand investment, rather than just the sell side. Read more here: Buy Side, Where Real Money is Made, Seldom Talks
Read MoreAffinity Answers Featured in Adweek
Now that the conventions are here, Donald Trump and Hillary Clinton will be fighting for every vote – but who would be most receptive to either or both candidates? In a new piece published in Adweek, we explain why affinities could be the best addition to every campaign manager’s toolbox. Read the piece here: http://adweek.it/29UsCDT
Read MoreAffinity Answers Profiled in MediaPost
Our CEO, Sree Nagarajan, and board member and advisor Jack Klues were recently interviewed by MediaPost. In this conversation, they explain how affinities can find new audiences for brands and their significance in quantifying the upper part of the consumer funnel. Read the entire profile here: http://bit.ly/28NH05b
Read MoreMediaMath To Co-Host Cross-Channel Customer Experiences Webinar
Our partner MediaMath is co-hosting a webinar, Powering Cross-Channel Customer Experiences with Real-Time Data, on this Wednesday, April 20 at 11a PST/2p EST. Along with Tealium, Stratigent and Selligent, the webinar will focus on the role of consumer data in fueling better customer experiences. Be sure to save your spot today: http://tealium.com/4-ways-to-connect-your-marketing-technologies/?cid=70131000001SHpQ
Read More