Introducing TV Ad Exposure Segments

Not having enough targeted reach for advertising with consumers is a growing problem for marketers, one that is not confined to online or broadcast media. This begs the question: how do marketers effectively reach receptive audiences at sufficient scale and frequency? Brand interactions on social media are the link between what a consumer sees on-air…

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3 Brands That Achieved Massive Engagement in 2014

As another year draws to a close, so come many “best of” lists that attempt to provide perspective on what has happened over the past 12 months. Since we at Affinity Answers have shown that engagement on social media is parallel to everything from TV success or failure to stock prices, we’d like to highlight…

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Taking Stock in Affinities and Market Performance

If you haven’t checked your 401(k) or IRA in the last month, you are probably going to discover some dramatic ups and downs, as the markets first reacted to the weight of world events, and then rebounded on the strength of the economic recovery. Of course, the market is no stranger to volatility. Take a…

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Fall TV Success Hinges on Audiences as Much as Viewers

Just as we did in our last blog post, we take a look at another sign that fall is here: the start of the new television season. Although we are in a time when cable networks’ year-round schedules and shortened seasons have prompted broadcast networks to follow suit, this event still holds particular significance because of its tradition, and more importantly, the financial health of the “Big Five.” In a marketplace with heightened competition for eyeballs, it has become increasingly necessary for a program to establish itself as its own brand, reaching the consumer wherever she is.

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