3 Ways Social Affinities Will Impact the Internet of Things

A fridge that orders groceries for you? Some would call it luxury, but appliance manufacturers are hoping that it will soon become a reality for many consumers. Gartner, Inc. estimates that 20.8 billion connected devices will be in use by 2020. From the shows they watch to the brand of yogurt they buy, brand marketers…

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Affinity Answers Talks Measurement and SXSW with MediaMath

Check out what our CEO Sree Nagarajan had to say about the “tipping point” that is coming for measurement in the ad industry and what he thinks about the evolution of SXSW in the latest MediaMath blog post: http://blog.mediamath.com/blog/events/5-questions-at-sxsw-2016/

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Thoughts on Affinities and Politics

Trump. The debates. SNL parodies. Politics is inherently social, of course, but there is even more buzz this election year, one that has thus far challenged the conventional wisdom of politics. Polls are a tried-and-true indicator of how your candidate is doing in each state or nationwide. However, Ted Cruz’s victory in Kansas shows that…

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And the Winner is… 9 Oscar Champs Determined by Affinities

  May I have the envelope, please? The Oscars are this Sunday. The Academy votes for who goes home with the golden statues, but what if social engagers chose the winners based on their affinities? Our infographic shows how differently things might turn out depending on which brand’s fans are voting. Want to find out…

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