Posts Tagged ‘audiences’
3 Brands That Achieved Massive Engagement in 2014
As another year draws to a close, so come many “best of” lists that attempt to provide perspective on what has happened over the past 12 months. Since we at Affinity Answers have shown that engagement on social media is parallel to everything from TV success or failure to stock prices, we’d like to highlight…
Read MoreWe’re coming to a brand near you.
As advertising reaches an early peak in 2013 with tomorrow’s Super Bowl, thousands of brand managers and agencies left out of the most visible advertising venue of the year are left dreaming about how amazing it would be to acquire similar reach. As exciting as it is for marketers for top brands like Pepsi, Budweiser,…
Read MorePolitics Heats Up: Using Social Media Data To Look At The Republican Presidential Candidates
Since we started looking at the political and causes space in the middle of last year, we’ve been waiting for the time when we could start applying our data to hot political races. So we were excited this year when we got the chance to take a look at Newt Gingrich for the Huffington Post…
Read More“Mutual Love” – Why It’s Important
We at Affinity Answers spend a lot of time thinking about “mutual love,” which we define as the reciprocal engagement and affinity between the common social media fans of two different entities. It could be between the common fans of two brands, a brand and a TV show, a brand and a celebrity, or other…
Read MoreAffinity Answers Featured in Article Covering the Monetization of Social Networks
Thanks to Ned Madden at ECT for doing an excellent job in covering monetization of social networks. Affinity Answers’ core value proposition and differentiation was quoted in that article. Read the article at CRM Buyer.
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