Posts Tagged ‘audience affinity’
Super Bowl 50 Preferred Eats by Team
The Super Bowl is about snacks as much as sport, and the opposing teams’ fans are just as divided on their options for eats. Based on social affinities, here are the go-to foods for Broncos and Panthers fans. Dive into social affinities for your brand. E-mail us at contact@affinityanswers.com.
Read MoreTop Music Artist Affinities of 2016 Presidential Frontrunners
Ben Carson is up, and Joe Biden is out. Presidential campaigns are long, rough-and-tumble marathons, and the 2016 cycle is no different. Another tradition of White House contests: politicians using music on the campaign trail. Whether it’s Katy Perry performing for Hillary Clinton’s campaign and taking over her Instagram or Steven Tyler asking Donald Trump…
Read More3 Insights from the Classic Hip-Hop Radio Format Flip
At Affinity Answers, we are in the business of extending reach based on brands’ social engagement with other brands. The brand, while always evolving, shows evidence of this change slowly on social media; for example, engagers migrate from Facebook to Instagram over a period of twelve months. These changes are generally initiated by the users…
Read MoreTaking Stock in Affinities and Market Performance
If you haven’t checked your 401(k) or IRA in the last month, you are probably going to discover some dramatic ups and downs, as the markets first reacted to the weight of world events, and then rebounded on the strength of the economic recovery. Of course, the market is no stranger to volatility. Take a…
Read MoreAffinity Answers Featured in Bill Harvey’s Series on the Future of Across-Screen Advertising
Media research pioneer Bill Harvey discusses “The Future of Across-Screen Advertising” in a new four-part series. In the recently published conclusion, Bill provides more detail on a presentation he delivered alongside CBS Corp.’s David Poltrack at this year’s ARF Audience Measurement conference. Bill cites Affinity Answers and its methodology of calculating mutual affinity between brands…
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