Posts Tagged ‘audience affinity’
Social Affinities Serve as High-Performing Proxy Audiences for Product Launches
Affinity-based segments for related brands effectively extend audiences Social affinities are a great way to tap into your own fan base’s preferences to extend to other brand audiences that would be highly receptive to your content or messaging. Even during a time where social is at tremendous scale, not every brand will be equally represented,…
Read MoreWhy Affinities Matter at the Box Office
This summer’s box office story has a plot twist of its own – a decline in ticket sales. According to a report from TheWrap, citing numbers from comScore, the summer blockbuster season’s earnings are down five percent from last year. While there may be help on the way from established franchises’ latest titles, such as…
Read More3 Things Marketers Need to Know for the Fall TV Season
It’s officially summer, and another TV season has come and gone. While viewers take a break and wait for new shows this fall, the networks (and their advertisers) will continue to weigh which platforms are most effective at promoting and gathering audiences for September’s new entries. Marketers know that one of the places fans of…
Read MoreThoughts on Affinities and Politics
Trump. The debates. SNL parodies. Politics is inherently social, of course, but there is even more buzz this election year, one that has thus far challenged the conventional wisdom of politics. Polls are a tried-and-true indicator of how your candidate is doing in each state or nationwide. However, Ted Cruz’s victory in Kansas shows that…
Read MoreAnd the Winner is… 9 Oscar Champs Determined by Affinities
May I have the envelope, please? The Oscars are this Sunday. The Academy votes for who goes home with the golden statues, but what if social engagers chose the winners based on their affinities? Our infographic shows how differently things might turn out depending on which brand’s fans are voting. Want to find out…
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