Affinity Verified DataOutperforms in CPG
For CPG campaigns that demand scale and precision, Affinity Verified Data powers audiences that outperform. By capturing real-time social engagement and online behaviors across TikTok, Instagram, Reddit, Facebook, and X, we verify true intent—enabling precise, scalable targeting rooted in what consumers care about now, not just what they bought in the past.
Case Study
Driving Increased Engagement for the Grocery Aisle
The Results – Data testing Video Completion Rates (VCR) showed Affinity Verified Data segments significantly outperformed competitors.
Use Cases
Outdoor Grilling:
Grilling Influencers
EXAMPLE – A grill manufacturer can identify consumers who often engage with top grilling influencers such as Brandyn Baker or Katherine Salom. By serving ads that highlight the latest grill models or limited-time recipe kits, they can capture this audience’s attention right when barbecue season heats up, driving higher conversion for outdoor cooking products.
Cooking and Baking Enthusiasts
EXAMPLE – Target individuals who actively engage with brands such as KitchenAid, Cuisinart, Betty Crocker, Le Creuset, Williams-Sonoma and publishers like Bon Appétit, Food Network, Cook's Illustrated, Taste of Home, Allrecipes.com and Serious Eats, and influencers such as Erwan Heussaff, Rosanna Pansino, Auntie Fee, Kalyn Nicholson, Pamela Salzman, Richie Nakano, as well as hashtags like #Cooking, #Baking, #Foodie, #BakingFromScratch, and #HomeBaking.
Food and Beverage Festivals
EXAMPLE – Target individuals who actively engage with brands such as South Beach Wine & Food Festival, New York City Wine & Food Festival, Austin Food + Wine Festival, Taste of Chicago, Food & Wine Classic in Aspen, New Orleans Wine & Food Experience, as well as hashtags such as #WineFest, #FoodFest, #FestivalFood, #BeerTent, and #BeerFest.
Available Segments
- Affinity Answers > Intent > Food & Beverage
- Affinity Answers > Intent > Food & Beverage > Alcoholic Beverages
- Affinity Answers > Intent > Food & Beverage > Baked Goods & Baking
- Affinity Answers > Intent > Food & Beverage > Candy
- Affinity Answers > Intent > Food & Beverage > Coffee
- Affinity Answers > Intent > Food & Beverage > Energy Drinks
- Affinity Answers > Intent > Food & Beverage > Hispanic Foods
- Affinity Answers > Intent > Food & Beverage > Snacks
- Affinity Answers > Intent > Food & Beverage > Soft Drinks
- Affinity Answers > Intent > Food & Beverage > Water
Reach us anytime at cs@affinityanswers.com
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