Here is a behind the scenes look at a few of our numbers.  It is a massive challenge to capture and organize our data as there are few to no rules saying big data must be static. In fact, it is constantly changing.  Two components which we maintain weekly are the categories or buckets which we use to organize our affinity points and the other is fan engagement.

As of March 25th we tracked 3325 different categories across 10 different social media affinitiy “verticals”, containing over 35,000 individual entities.

Colligent Tracked Categories as of March 25th

We also monitor social media engagement rates for all affinity points.  Here is the composite breakdown showing the engagement of all tracked affinities.

Colligent Engaged Social Media Fans as of March 25th