Quantifying what happens between advertising and purchase

Much of what happens in between advertising and purchase is emotional. For the first time, with the availability of mutual affinity, what happens in-between advertising and purchase can be measured well at scale.

Social engagement provides a way to measure both the conscious and unconscious influence brand advertising has on consumers. It is also a great place to observe the feedback loop created by purchase and any resulting loyalty.

Use Cases

Branding Effectiveness
Measure effectiveness of any marketing campaign on any media – whether it’s TV, Radio, Print, Digital, Mobile, or Social. Understand your brand’s affinity growth within the channels where you advertise.

Sponsorships and Partnerships
Find the perfect music, artist, sports team, movie, or arena to sponsor. Measure the effectiveness of existing sponsorships for your brand or your competitors’.

Celebrity Endorsements
Pick the celebrities whose audience most resonate with your brand to recruit as endorsers. Measure how well your existing celebrity sponsorships are working.

Content Development
What entertainment and topics are of most interest to your fans? Where do they engage the most? Use these insights to develop content your audience will engage with.

Creative Development
Attach rich, data-driven brand planning briefs to your creatives showing what captures the imagination of your audience. Have your teams create with a higher level of insights than possible before.

Contact Us to Get Started
With Measurement

Measurement is included as part of our Affinity Activation Platform.

  • This field is for validation purposes and should be left unchanged.