Quantifying what happens between advertising and purchase
Much of what happens in between advertising and purchase is emotional. For the first time, with the availability of mutual affinity, what happens in-between advertising and purchase can be measured well at scale.
Social engagement provides a way to measure both the conscious and unconscious influence brand advertising has on consumers. It is also a great place to observe the feedback loop created by purchase and any resulting loyalty.
Measure effectiveness of any marketing campaign on any media – whether it’s TV, Radio, Print, Digital, Mobile, or Social. Understand your brand’s affinity growth within the channels where you advertise.
Sponsorships and Partnerships
Find the perfect music, artist, sports team, movie, or arena to sponsor. Measure the effectiveness of existing sponsorships for your brand or your competitors’.
Pick the celebrities whose audience most resonate with your brand to recruit as endorsers. Measure how well your existing celebrity sponsorships are working.
What entertainment and topics are of most interest to your fans? Where do they engage the most? Use these insights to develop content your audience will engage with.
Attach rich, data-driven brand planning briefs to your creatives showing what captures the imagination of your audience. Have your teams create with a higher level of insights than possible before.