Posts Tagged ‘TrueAffinity’
Will Growing Disloyalty Affect Ford’s Bronco Launch?
how can the new Ford Bronco take advantage of the auto industry’s burgeoning disloyalty? Car brand loyalty is on the downturn. What was once an industry driven by committed customers is now an open road for savvy auto marketers. With more car choices than ever before, household incomes changing, and many automakers not providing optimal…
Read MoreWith upheaval, targeting takes center stage
During times of unrest, uncertainty, and un… normal, the tendency of most is to pull back. Way back. And that is just what we are seeing. According to the IAB Ad Spend Pulse study released last week, more than 24% of advertisers said that they were cutting all ad spending for the rest of Q1…
Read MoreBetter Colbert Ratings Equal Better Social Affinity for Brands
Since Jimmy Fallon took over NBC’s The Tonight Show in 2014, he has been a ratings juggernaut. But in January, CBS’ The Late Show with Stephen Colbert, took a lead in total viewers, which has now extended to an eight-week streak and a rare win for CBS late night in the first quarter of 2017.…
Read MoreScott Turner on Affinity-based Influencer Marketing in Website Magazine
Scott Turner, AffinityAnswers’ CRO, recently sat down with Website Magazine to discuss Influencer Marketing’s “magic moment”, and how brands can use AffinityAnswers’ BrandPlanner application to find the best talent. Read the full article here: https://www.websitemagazine.com/blog/rational-influencer-marketing-through-social-affinities
Read MoreActivationPlanner™ FAQ
FAQ Contents GENERAL QUESTIONS What is the ActivationPlanner™? Where do I find the ActivationPlanner™? How much does the ActivationPlanner™ cost? HOW ACTIVATIONPLANNER™ WORKS How are segment recommendations determined? What are AffinityAnswers data sources? ACTIVATIONPLANNER™ USAGE What are TrueAffinity™ and Likelihood to Engage (LtE)? What’s the difference between an in-category segment and a top affinity segment?…
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