Baseball fans prove resilient in providing engagement

BaseballBlog

Major League Baseball is back in full swing, and after toughing out the pandemic with moderately rising ratings despite significant circumstances, passionate MLB diehards have proven themselves as an invaluable viewership force. For marketers looking to leverage the excitement of the MLB Season, targeting these heartfelt and captivated fans during the year’s biggest games can…

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Sponsors are primed to double down on the Madness

MarchMadness

After a year’s hiatus, the Madness is back, and it looks like the teams, players, fans, and sponsors couldn’t be happier. NCAA® basketball is a very big deal, and the March Madness tournament is even bigger. Fans can’t get enough of the games, highlights, scores, brackets, and more, and though all sporting events boast multiple…

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Declining football viewership is temporary, but fans are forever

As the events of 2020 directly affected sports viewership across the board, brands and marketers can leverage a concurrent increase in social media usage to efficiently reach sports audiences outside of the games. Despite 2020’s declining NFL viewership, fans are increasingly active online, and social insights can uncover the best ways to access them. Sports…

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Are You Ready for Some Football (Brands)?

With the exception of tonight’s Giants / Vikings game on ESPN, week 4 of the NFL 2016-2017 season is in the books.  Though my team, the Panthers, is not having the same success as last year, the networks carrying the games are still doing well and charging premiums for commercials during NFL broadcasts.  As detailed…

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