Top Affinities of US Swimming Stars

Though the sport does not receive broad attention in non-Olympic years, swimming is consistently one of the most viewed sports during the competition.  And this year, as in the last three Olympic Games, Michael Phelps is the big story on the men’s side.  Yesterday’s victory in the 4x100m relay increased Phelps’ record for the most…

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Affinities Both Make and Validate Spokesperson Talent Decisions

Social affinities can be used to make the right choice between many eligible spokespeople Social affinities represents two sides of the same coin: reaction and receptivity – consumers will react to the marketing messages around them using social media, but what ultimately counts for marketers is which brand, TV show, or celebrity will make the…

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