Posts Tagged ‘social media engagements’
Sponsorship Success Requires The Fans, Not The Games
Amidst COVID recovery and political polarization, athlete and brand advocacy has come to the forefront of social priorities, with increasing value placed upon purpose-driven marketing. As fans connect and engage more with more meaningful content, an increased emphasis on relevance through data will be beneficial in identifying ideal sponsor opportunities. The pandemic ransacked the industry,…
Read MoreRecommendation Engines Provide an Ad Targeting Edge
Recommender engines have become a pivotal force in the evolution of marketing and currently power some of the world’s biggest players, from Amazon to Netflix. By compiling usage data and engagement statistics, these engines are able to recommend more relevant choices for viewers or buyers, keeping them engaged while encouraging usage time and conversions. But…
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