Posts Tagged ‘social affinity’
#1 Challenge Facing Brand Marketers Today
Is it – Big data overload? Confidence in making decisions? Job security? While the above challenges are all real, the key challenge facing each of us as brand marketers is how do I find receptive audience to engage at scale with my brand? Colligent answers this question using something we’ve been collecting in our backyard –…
Read MoreThe Holy Grail of Brand Marketing: Engage Audience at Scale. Part 1
As digital and social media get brand marketing to the next level, the question increasingly on brand marketer’s mind is “How can I engage with my audience at scale?“. Large reach has always been easier to achieve with traditional method of demographics based segmentation. Traditional media measurement systems such as Nielsen and comScore made it…
Read MoreForrester Recognizes Social Affinity Market
At SXSW, Nate Elliot announced the notion of the “database of affinity” as the evolution of the “database of intent” and harnessing affinities holds huge opportunties for brands. Nate’s presentation sheds incredible insight on affinities and emotions and we are glad to know we are in lock step with much of the Forrester VP’s…
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