Posts Tagged ‘Programmatic Branding’
Programmatic Marketing Helps Covergirl Increase Scale
Using Affinity Answers’ audience segmentation tools to activate a pop star’s social engagers, a cosmetics brand was able to convert them into their own social engagers and boost Audio/Video on Completion (AVOC) rates Covergirl® was looking to increase its programmatic efforts within the cosmetics industry. The cosmetics giant was looking to programmatic marketing techniques in…
Read MoreActivationPlanner™ FAQ
FAQ Contents GENERAL QUESTIONS What is the ActivationPlanner™? Where do I find the ActivationPlanner™? How much does the ActivationPlanner™ cost? HOW ACTIVATIONPLANNER™ WORKS How are segment recommendations determined? What are AffinityAnswers data sources? ACTIVATIONPLANNER™ USAGE What are TrueAffinity™ and Likelihood to Engage (LtE)? What’s the difference between an in-category segment and a top affinity segment?…
Read MoreF1 Racing is Fast, But is it Swift?
This weekend Formula One (F1) racing makes its only US stop of the year in Austin, TX for the 2016 US Grand Prix. This marks the 5th year in a row of the US Grand Prix at the Circuit of the Americas (COTA) track, which opened in 2012 after a 5-year absence of F1 in…
Read MoreAffinityAnswers in Oracle Data Cloud’s “The Data Source” magazine
AffinityAnswers is excited to be featured in Oracle Data Cloud’s The Data Source magazine. You can download the Fall 2016 edition for enlightening, data-driven articles from the industry’s best and brightest here. See page 36 (page 19 of the .pdf) for our CMO’s article, “Programmatic Branding Grows Up.”
Read MoreWhat do you mean I can’t buy ads during the top Emmy Award winning shows?!?!
Like last year HBO, was the big winner at last Sunday’s Emmy Awards. Game of Thrones won the most awards, including best drama, which gave it the record for most Emmys for a fictional series. And the big winner in comedy category was HBO’s Veep, with wins for best show and best lead actress, Julia…
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