Are You Ready for Some Football (Brands)?

With the exception of tonight’s Giants / Vikings game on ESPN, week 4 of the NFL 2016-2017 season is in the books.  Though my team, the Panthers, is not having the same success as last year, the networks carrying the games are still doing well and charging premiums for commercials during NFL broadcasts.  As detailed…

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3 Brand Marketing Takeaways from Carpool Karaoke

James Corden has won the hearts – and views – of late night fans; The Late Late Show YouTube channel recently hit the 1-billion view mark. This is mostly due to the success of his signature bit, Carpool Karaoke, featuring the host driving artists around LA while singing their hits. These jovial and candid interactions are…

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3 Brands That Achieved Massive Engagement in 2014

As another year draws to a close, so come many “best of” lists that attempt to provide perspective on what has happened over the past 12 months. Since we at Affinity Answers have shown that engagement on social media is parallel to everything from TV success or failure to stock prices, we’d like to highlight…

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Affinity Answers Featured in Bill Harvey’s Series on the Future of Across-Screen Advertising

Media research pioneer Bill Harvey discusses “The Future of Across-Screen Advertising” in a new four-part series. In the recently published conclusion, Bill provides more detail on a presentation he delivered alongside CBS Corp.’s David Poltrack at this year’s ARF Audience Measurement conference. Bill cites Affinity Answers and its methodology of calculating mutual affinity between brands…

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We’re coming to a brand near you.

As advertising reaches an early peak in 2013 with tomorrow’s Super Bowl, thousands of brand managers and agencies left out of the most visible advertising venue of the year are left dreaming about how amazing it would be to acquire similar reach. As exciting as it is for marketers for top brands like Pepsi, Budweiser,…

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