Posts Tagged ‘Programmatic Audiences’
Audience Enrichment Comes in Many Flavors
The idea of Audience Enrichment has been around for decades in the list-rental business, but it means much more in the offline/online world of data today. It is no longer theory or even past tense; it is reality. Technology rolls on and affects all industries and in turn, how we do our jobs. In marketing…
Read MoreAudience Enrichment: What’s In Your Data?
A POV on Audience Enrichment and Finding the Hidden Gems in Your Data There are so many questions that marketers have about their data. A quick Google search of “too much data” yields the following results: “Do you really have big data, or just too much?” “Why too much data is stressing us out” “5…
Read MoreBrand Ambassadors in the Programmatic Era
In this post we address how programmatic digital marketing reduces the risk of picking the wrong brand ambassadors. Furthermore, audience data provide multiple ways for brand managers to make this important decision. Marketers can test a series of related third-party segments, or they can discover the insights and attributes right in their own data. Read…
Read MoreAI Marketing Uncovers CES Social Affinities
I know what you’re thinking – not another blog post about the top products at CES. Well, this one is a bit different than others posted this week. No, not because I did not actually attend CES, but because it is the only one to examine the social affinities of a couple of the top…
Read MoreIntroducing ActivationPlanner™
This week, Affinity Answers is pleased to announce the launch of a new application, ActivationPlanner™, currently available for free at https://activationplanner.affinityanswers.com. ActivationPlanner™ is specifically designed to make it easier for Brand Media Directors, Media Agency Planners and Programmatic Buyers to discover and activate the digital advertising segments predicted to be most effective for programmatic branding…
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