Posts Tagged ‘Programmatic Advertising’
3 Brand Marketing Takeaways from Carpool Karaoke
James Corden has won the hearts – and views – of late night fans; The Late Late Show YouTube channel recently hit the 1-billion view mark. This is mostly due to the success of his signature bit, Carpool Karaoke, featuring the host driving artists around LA while singing their hits. These jovial and candid interactions are…
Read More3 Entertainment Marketing Rules for Smarter, More Successful Launches
Suppose you have the next Empire or Jurassic World on your hands – do you know how to market and promote it to its full potential? Entertainment is an inherently social experience; if you see a great TV show, you’ll likely be engaging with it on social media. With this thought in mind, a post…
Read MoreActivating Affinity-Based Audience Segments
Achieving scale without sacrificing performance for a local automaker Ask anyone to name an automaker, and you’re likely to hear the brands that, through consistent advertising, have earned a spot in the consumer consciousness. While these brands are national household names, automakers still rely on their local dealerships to sell their cars. One of these…
Read More3 Audience Insights from the 2014-15 TV Season
As summer is now in full swing, the 2014-15 broadcast television season is officially history. Just before the start of the season, in September, we examined how the previous year’s renewals often times had greater success in social engagement. For example, The Blacklist was not only last year’s breakout hit, but also had the most…
Read MoreAffinity Answers Featured in New Whitepaper
Our good friend Chris O’Hara has authored his latest Econsultancy whitepaper. In association with Quantcast, the piece covers all things programmatic branding, and the opportunities and challenges that face brand marketers as they drive upper-funnel engagement in this space. Affinity Answers was proud to be among 15 companies who participated in the paper, where we offer…
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