Posts Tagged ‘entertainment marketing’
Why The Future of the Music Industry Hinges on Data
There’s something psychologically satisfying about evaluating change and innovation through a 10-year lens. A decade allows us to look back with nostalgia and prognosticate imaginatively about what lies ahead. Decades allow us to create clear categories for music, movies, TV, fashion and pop culture in general. The 1960s were defined by folk music and psychedelic…
Read MoreAchieving Audience Success in a Sea of Streaming Providers
As the streaming video landscape continues its rapid (and often confounding) evolution, both consumers and brands find themselves surveying a wide playing field of SVoD providers. Weeknights are no longer solely devoted to Netflix binging – new streaming services such as Apple TV+, NBCUniversal Peacock, and HBO Max will join Disney+, Hulu, and a large…
Read MoreAre You Ready for Some Football (Brands)?
With the exception of tonight’s Giants / Vikings game on ESPN, week 4 of the NFL 2016-2017 season is in the books. Though my team, the Panthers, is not having the same success as last year, the networks carrying the games are still doing well and charging premiums for commercials during NFL broadcasts. As detailed…
Read MoreBudweiser’s Social Affinity is Driven by Traditional Advertising
Increased TV ad spend moves the needle For Budweiser on ESPN One of the biggest misconceptions about using social affinity targeting is that it’s only effective on social. There is indeed value in having tools that provide efficiency and insight in the social sphere, but mutual social affinities are so much more. Social affinities represent…
Read MoreWhy Affinities Matter at the Box Office
This summer’s box office story has a plot twist of its own – a decline in ticket sales. According to a report from TheWrap, citing numbers from comScore, the summer blockbuster season’s earnings are down five percent from last year. While there may be help on the way from established franchises’ latest titles, such as…
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