Affinity Answers is now an Oracle Data Cloud Premier Data Provider

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Affinity Answers is proud to announce that we have been named an Oracle Data Cloud Premier Data Provider. What does that mean? Well, basically, that we are the best. Kidding. Well, sort of. Oracle started this unique and prestigious program to identify certain providers within its marketplace who have consistently demonstrated data accuracy and transparency…

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Turning Social Media Engagements Into Audience Recommendations

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When Affinity Answers gathers intelligence such as “Consumers interested in The Cheesecake Factory are likely to be interested in Jared Jewelry, Andes Mints and CeraVe”, how do we derive these recommendations?  Hundreds of global brands rely on Affinity Answers’ recommender system in their programmatic media buying because they trust the intelligence from which it is…

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