Posts Tagged ‘data science’
Affinity Answers Wins Social Media Tech Vendor of the Year Award
We’ve brought home the gold as Social Media Tech Vendor of the Year in e4m’s Martech India Awards 2021. The annual ceremony celebrates marketing tech innovators who played a pivotal role in reshaping the APAC marketing landscape last year. The award not only recognizes our capabilities as a programmatic audience provider but also rings true…
Read MoreData assurances in a cookieless future
Ongoing hype surrounding cookieless has gradually blossomed into constructive conversations, with countless marketing gurus providing survival guides while organizations proactively bolster their first-party data intake. But as we’ve recently mentioned, Google is doing their best to maintain a consistent third-party data flow throughout the transition, replacing cookies with alternatives that function in similar but more…
Read MoreWill 2021 be a programmatic pick-me-up?
2020 didn’t destroy us—it only made us stronger. While certain industries were devastated by the raging COVID-19 pandemic, others flourished, and ultimately all industries faced a forced evolution that only accelerated how brands interact with audiences digitally. With the worst of the pandemic presumably behind us, the world is looking to reactivate, and marketers are…
Read MoreThe importance of data quality & transparency
Data defines modern messaging, its quality essential for effective communication. As marketing evolves, allowing for fragmented media consumption, a reliance on data becomes integral in effectively bridging gaps and targeting campaigns accurately. Data helps us understand consumer behavior, allowing us to create and target relevant and personalized messaging that resonates with real people. Data is…
Read MoreWhat can mechanic’s tools teach us about data?
At one point or another, we’ll find ourselves staring into an auto mechanic’s garage. I remember the first time I looked into one, I was amazed. Taken aback really. It seemed like there were tools from floor to ceiling. I found myself wondering if they even knew how to use each tool. How did they…
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