Posts Tagged ‘audience analysis’
3 Audience Insights from the 2014-15 TV Season
As summer is now in full swing, the 2014-15 broadcast television season is officially history. Just before the start of the season, in September, we examined how the previous year’s renewals often times had greater success in social engagement. For example, The Blacklist was not only last year’s breakout hit, but also had the most…
Read MoreTrueAffinity™ as a Success Metric
Measuring USPS / SpongeBob SquarePants engagement One of the most important conundrums facing marketers today is “how well did my campaign perform?” For direct response, the answer is practically built into the campaign. But for branding or sponsorships, how accurately can effectiveness – and engagement – be measured? Consumer engagement is the ultimate measure of…
Read MoreIntroducing TV Ad Exposure Segments
Not having enough targeted reach for advertising with consumers is a growing problem for marketers, one that is not confined to online or broadcast media. This begs the question: how do marketers effectively reach receptive audiences at sufficient scale and frequency? Brand interactions on social media are the link between what a consumer sees on-air…
Read MoreFall TV Success Hinges on Audiences as Much as Viewers
Just as we did in our last blog post, we take a look at another sign that fall is here: the start of the new television season. Although we are in a time when cable networks’ year-round schedules and shortened seasons have prompted broadcast networks to follow suit, this event still holds particular significance because of its tradition, and more importantly, the financial health of the “Big Five.” In a marketplace with heightened competition for eyeballs, it has become increasingly necessary for a program to establish itself as its own brand, reaching the consumer wherever she is.
Read MoreHow to Destroy Your Current Paid Marketing ROI Using Behavioral Keyword Analysis
Determining paid search keywords by observing social networks behavior provides incredible results. I’ve done more than my fair share of paid marketing, whether using Adwords, Yahoo (classic), Bing, AOL, CNET, Commission Junction, and probably 10 others. In my years of trying to optimize CTR, ROAS, Impressions, and CPA the one thing that I constantly…
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