Case Study:
Neutronian

Feb 27, 2024

Case Study:
Neutronian

Neutronian-Certification

Performance Case Study

Problem Statement
In the evolving landscape where third-party cookie based campaign targeting wanes, cookieless targeting options are being sought out by brands and agencies but not all solutions are equal when it comes to their effectiveness.

The Challenge
Affinity Answers wanted to prove that their investments in data quality for their cookieless audience development ultimately translates to stronger campaign performance.

The Process
Neutronian collaborated with its buy-side partner, Causal IQ, to create a methodology enabling a direct comparison between Neutronian certified cookieless Affinity Answers segments and non-certified segments, evaluating their respective contributions to campaign performance.

  • Working with Neutronian, Causal IQ selected a set of campaigns running with various audience targets for the test.
  • Affinity Answers provided their segment recommendations for each campaign based on the desired audience target.
  • Causal IQ set up each campaign with two different ad groups. One ad group used the Neutronian certified Affinity Answers cookieless segments for targeting and the second ad group used other non-certified third-party segments for targeting.
  • Campaign performance was analyzed at the end of the test period by Causal IQ and Neutronian.

Results

The data from the test showed that Neutronian certified Affinity Answers cookieless segments:

 

Achieved higher
video completion rates

CPG
Advertiser

Drove more engagement
through click through rates

Travel & Entertainment
Advertiser

Discover the power of Data-Driven Insights
with Affinity Answers

Schedule a demo today and see how our data can transform the way you go to market.

Related Posts

Case Study:
TV & Entertainment

Driving A W K W A F I N A to #1 Using TrueAffinity Data Graph, Comedy Central was able to construct a comprehensive media plan based on the behavioral data of close fans and viewers. By reviewing and discovering...

Case Study:
QSR

Finding and Driving New Users for Dunkin' With the holiday season in full swing, a top gaming console wanted to do everything it could to steal market share from it's main competitor-Playstation. Affinity Answers created a segment to target people...

Case Study:
Soft Drinks

Delivering Gamers at Scale to a Soft Drink Giant A soft drink company wanted to increase their share with their largest growing interest-based group—GAMERS. But, not all gamers are the same. They play different styles of games, on different platforms,...