Posts by ThriveAdmin
March into Ad Madness
reaching the right crowd in all the basketball madness College basketball season is here, and 1/3 of the nation will be eagerly tuning in across a variety of screens, making this a massive opportunity for gaining the right impressions. Our College Basketball Segments and Custom Audiences can help you quickly and specifically target those most…
Read MoreNot Exactly How the Cookie Crumbles: Breaking Down CCPA Hype
As the January 1 deadline for the California Consumer Privacy Act draws nearer, pockets within the ad industry are foretelling doom and gloom for our future state of affairs. Warnings from marketing bloggers predict ominous changes to the industry, with included roadmaps to surviving this marketing apocalypse. This panic-driven mindset is akin to Y2K hysteria,…
Read MoreWIN THIS FOOTBALL SEASON with data
the obsession is real. the fandom is intense. With 136MM US viewers, 56MM more viewers than its closest major competitor, the NFL isn’t the only game in town, but sometimes it sure feels that way. It stands to reason that brands are also obsessed with the NFL. Last year, advertisers spent close to $4B…
Read MoreAffinities Tell the Story Between Candidates and Issues
Since the Obama campaign of 2008, the world has come to realize the power of social media in politics. Politicians flock to social media to communicate policy, engage with constituents and to debate the issues with fellow candidates and pundits. For the last decade, Affinity Answers has been a leader in understanding the publicly available…
Read MoreLook-Alike vs Act-Alike Modeling: Stepping Out of the Shadows
How much does your data tell you about your audience? Let’s compare a couple of prominent figures with common look-alike modeling versus advanced act-alike modeling. Here, we used simple lookalike modeling to summarize two prominent politicians with large followings. The data provides some basic information that would allow us to assume both men are of…
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