The Best Travel DataHas Arrived
For travel marketers looking to drive both bookings and brand loyalty, Affinity Answers delivers audiences designed to outperform. We combine the largest collection of social engagement data with the richest online behavioral signals to create Affinity Verified Data—proven to outperform traditional travel intent data by 55%. By capturing real-time interactions with thousands of travel-related brands and destinations across TikTok, Instagram, Reddit, Facebook, and X, we verify intent through browsing, search, booking behavior, and mobile activity. The result is scalable, high-performing audience targeting rooted in what travelers actually care about—from dream destinations to last-minute getaways.
Use Cases
Conquest Cruise Audience Strategies
EXAMPLE – Affinity Data is the best way to influence people currently in-market shopping different cruise lines, all at a brand level. Target shared affinities of consumers interested in Royal Caribbean AND Viking Cruise Lines, Norwegian Cruises, Disney Cruise Lines, Celebrity Cruises, and Crystal Cruises.
Finding Luxury Travel Enthusiasts
EXAMPLE – Target people in the market for luxury traveling experiences by identifying the brands and the influencers they engage with the most. Brands like Ritz Carlton, The Luxury Collection, Waldorf Astoria, Four Seasons, Ritz Carlton Cruises, and influencers and publications like The Robb Report, Murad Osmond, Lauren Bullen, and Jack Morris.
Travel Enthusiasts
EXAMPLE – Target individuals who most actively engage with everything travel. From websites to publications to influencers to hashtags. Websites like Travel + Leisure, Nat Geo Traveler, Travel Channel, and publications like Conde Nast Traveler, Wanderlust, Departures Magazine, and influencers like Adam Berry, Jim Chapman, Nikhil Sharma and more.
Case Study
Shows Massive Increases
in Engagement and CTR When Targeted Through Affinity-Based Targeting.
The Results – The data from the test showed that Affinity Verified Data Segments segments:
Available Segments
- Affinity Answers - Interest - Travel Enthusiast
- Affinity Answers - Intent - Travel - Cruises
- Affinity Answers - Intent - Travel - Royal Caribbean International
- Affinity Answers - Intent - Travel - Disney Cruise Lines
- Affinity Answers - Intent - Travel - Viking River Cruises
- Affinity Answers - Intent - Travel - Celebrity Cruises
- Affinity Answers - Intent - Travel - Cruises - MSC Cruzeiros
- Affinity Answers - Intent - Travel - Cruises - Windstar Cruises
- Affinity Answers - Intent - Travel - Crystal Cruises
- Affinity Answers - Intent - Travel - Hotels & Resorts
- Affinity Answers - Intent - Travel - Airlines
- Affinity Answers - Intent - Travel - The Luxury Collection
- Affinity Answers - Intent - Travel - Travel Rewards
- Affinity Answers - Intent - Travel - Websites
Reach us anytime at cs@affinityanswers.com
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